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Super Wow is brand new, but we’re not new to the game.

Super Wow is a new brand brought to you by Proof: a wellness-driven brand that’s been a household name in California cannabis since 2016. We’re the same people, working the same mission, just taking a new approach. 

We’ve been making amazing cannabis products for years. Proof has made itself known because the products speak for themselves; they’re high-quality, high-potency, and priced compassionately so that the people who use cannabis daily can afford to do so. We also know from this experience that folks are turning to tinctures and capsules instead of edibles because they can’t get the potency they need; and thus: Super Wow was born. 

We’re using the same people with the same vast knowledge of cannabis to reach the folks who want great-tasting edibles at higher potency. Also, like everyone else since 2020, we were looking for a little fun. We’re proud to have two complimentary brands like Proof & Super Wow. With one focused on health & wellness, and the other focused on straight up good times, we’re bringing balance into our lives and yours.


The Proof/Super Wow team is a small, family company. We have never taken on outside investment; all of our success is directly attributed to our badass team (mostly women, btw) and the amazing consumers who support us. Super Wow is new to the table, but we’ve always been here; you’re just seeing another side of us.